Words of the Week – roll the dice

image: Roll the dice posted on flickr.com by LeggNet

To roll the dice means to assume a risk by taking action. It is often said in business that the greater the risk, the higher the potential reward. If an opportunity for tremendous gain presents itself, a manager might say, “Let’s roll the dice and start this project. If it works, our stock price will definitely increase, and our bonuses will be twice what they were last year!”

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