Words of the Week – back of my mind

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Back of my mind means something that you know but are not actively thinking about, either because you’ve forgotten or it’s just not top of mind.

I’m working on a marketing piece for RW3 CultureWizard today, and the CEO asked if I had seen an existing example much like the one I want to create. I responded, “Yes! I have seen the brochure for general audiences. I think I had that in the back of my mind when I was visualizing the customization; thank you for reminding me to pull the hard copy out of my files.”

Words of the Week – back to the salt mines

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http://www.flickr.com/photos/lenore-m/ / CC BY 2.0

You might hear Americans talking about “going back to the salt mines” today. Back to the salt mines means going back to work. The phrase holds a sense of dread many people feel after a vacation or long weekend.

Here’s to hoping your day holds excitement rather than dread!

Words of the Week – nitty-gritty

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image: ddsnet

Nitty-gritty means the details.

Managers usually contrast the term with the big picture, or strategic view. You might hear, “I don’t need to get down to the nitty-gritty with you; just give me the big picture.” Or, “I love the big picture idea; now let’s get down to the nitty-gritty to figure out how to make this work!"

Words of the Week – step up

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image: Alba ♥ 

The original meaning of step up was to volunteer, usually for an undesirable project. For example, “Who’s going to step up and lead project X?” Over time, step up evolved to showcase someone that did a good job. For example, “Olivia really stepped up and brought home this sale.”

Stepping up for leadership roles and risky projects often makes for fantastic interviewing stories. Think about that the next time you face the decision to step up or not.

Words of the Week – conversation

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image: Stuck in Customs

I think most of you know I’m a self-professed nerd. I read a lot. I read about MBA subjects like entrepreneurship, emerging media, and building brands. I also read star gossip and fiction like Stieg Larsson’s Millenium trilogy, but that’s a post for another day.

There’s a lot of buzz in my business reading around the idea of building brands by engaging consumers in “conversation.” For example, experts talk about creating conversation by getting people to comment on your blog, participate on your Facebook fan page, or tweet about you on Twitter.

All of this talk about “conversation” leads me to believe I could be doing something better on MBA in the USA. My visitor count continues to grow by an average of 15% each month, but very few people are talking.

Are there subjects out there you want to know about that I’m not covering? Are you shy about leaving comments because you’re afraid you might make an English mistake? Are you too busy with work, school, and everything in between to comment?

I’m so curious. I want MBA in the USA to be a place of valuable information and lots of fun. So, how about it? Will you join the conversation?

Words of the Week – opportunity areas

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image: spiicytuna

In the past, they were called “weaknesses.” Today’s politically correct business environment uses “opportunity areas” to describe skills that need to be improved. I actually like the new term. As a person constantly looking to grow and improve (aka nerd), I appreciate feedback that points out opportunity areas.

Here’s a hint to share with your MBA recommenders when they are asked to discuss your opportunity areas. Have them identify areas where you show promise, but haven’t had the experience to fulfill your potential. If the opportunity area correlates with the school’s values and strengths, that’s a win/win!      

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