A no brainer is something that is such a good idea, it seems obvious.
For example, a marketer working on a product targeting teenagers might recommend running a coupon offer during the back-to-school shopping season. Their manager would probably respond, “That’s a no brainer. We make money motivating buyers with coupons every year. Definitely put that in your plan.”
[...] This post was mentioned on Twitter by Doug Barg, Grayson Leverenz. Grayson Leverenz said: Words of the Week – no brainer – US business English buzzwords defined for International #MBA students. http://su.pr/31oFL6 [...]
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